Definition of Public Relations Essay Example | Topics and Well Written Essays - 750 words

Definition of Public Relations - Essay Example However, in developing of an appropriate ‘public relation’ schedule, it is always important to picture how it will appeal to different people. This definition was provided by a female Military officer aged 33 years. A Community Health Officer defines public relations as the ability to foster and maintain mutually beneficial relationships between the community and county government. In the explanation, the officer attributes that public relation is very similar to ‘community relations.’ The health officer is male aged 45 years. A permanent secretary in the Ministry of Labor and Public Works attributes the fact that Public Relations is a management function, which aims at establishing and sustaining a self sufficient inter-link between the Ministry and the public on whom its success or failure depends. The permanent secretary is male aged 51 years. A female student aged 20 years, taking Bachelor of Arts (English & Journalism) defines Public Relations as an art of communication which can be between a firm, State, or an individual and the most suitable audience. A Marketing male student aged 22 defines public relations as the ability of an organization to communicate its activities, products, and services to customers in the right manner prescribed to them, right time, and in the right place. Public relations is purely a management function that aims at establishing and maintaining ‘mutual lines of communication, understanding, acceptance, and co-operation’ (Fawkes, quoted in Wilcox et al. 2003: 7) between a firm, government, or an individual and the general public. Because organizations are always concerned with maintaining a good public image, they assess public opinions, which can be relevant in solving problems, help in accepting and adapting to changes, identifying any warning elements to help anticipate trends, and promote ethical behavior. Newsom et al. (2012)